Just do it!

I can only imagine how many trips to the bank the folks who came up with that Nike slogan have made.  That, and their very recognizable “swoosh” mark, created by Carolyn Davidson, then a graphic design student at Portland State U.  Phil Knight, the company’s co-founder, wanted a design to convey speed and motion.  With this in mind, Mr. Knight chose this representation of Nike’s wing. And, of course, with Nike being the Greek goddess of victory, that must have seemed appropriate to the branding department. 

I also think their phrase “Just Do It” is brilliant.  I see plenty of young competitors in my school nurse’s office with minor bump and bruises due to their budding athletic experience.  I have to remind myself that at this stage, these kids are on the steep end of the learning curve when it comes to sore muscles and growling coaches.  For most of them, it’s a matter of ice, NSAIDs, maybe a little taping, no whining allowed, back to class. Continue reading “Just do it!”