I can only imagine how many trips to the bank the folks who came up with that Nike slogan have made. That, and their very recognizable “swoosh” mark, created by Carolyn Davidson, then a graphic design student at Portland State U. Phil Knight, the company’s co-founder, wanted a design to convey speed and motion. With this in mind, Mr. Knight chose this representation of Nike’s wing. And, of course, with Nike being the Greek goddess of victory, that must have seemed appropriate to the branding department.
I also think their phrase “Just Do It” is brilliant. I see plenty of young competitors in my school nurse’s office with minor bump and bruises due to their budding athletic experience. I have to remind myself that at this stage, these kids are on the steep end of the learning curve when it comes to sore muscles and growling coaches. For most of them, it’s a matter of ice, NSAIDs, maybe a little taping, no whining allowed, back to class.
But if you want to get off the bench and seriously in the game…just do it. “It” is whatever it takes, persistently, tenaciously, and without regret.
Very much like the aged King David told his son, Solomon, as David charged this young man with the very important task of building a temple for God. Step by step…
“And Solomon, my son, learn to know the God of your ancestors intimately.”
Like understanding the rules to participate in a sport, knowing God is learned behavior; learned because it’s something we’re not just born with but must apply ourselves to, and behavior because it has observable consequences and outcomes.
“Worship and serve him with your whole heart and a willing mind. For the Lord sees every heart and knows every plan and thought.”
A good coach can tell whose heart is really in the game and whose isn’t. I suspect that a player willing to be coached is more valuable that one who was simply born with natural talent but doesn’t do anything to improve upon it.
“If you seek him, you will find him. But if you forsake him, he will reject you forever.”
Now here’s a somewhat uncomfortable all-er-nuthin’ proposition. On the one hand, seeking God (again, learned behavior) yields amazing results. However, we don’t like the “forsake” part of the deal. Yes, it’s very Old Testament, pre-grace and all that. But understand also that, (according to the synonym button on my computer), another word for forsake is relinquish. Jesus always takes us back, thank God for 1 John 1:9! But that doesn’t mean there won’t be consequences to our disobedience. Gratefully, God can use even those.
So then, after that sobering comment, David points his finger—
“So take this seriously.”
But do I? I live in a culture that has such a cavalier attitude toward so many things of import, not the least of which is eternity.
“The Lord has chosen you to build a Temple as his sanctuary.”
So just how seriously do I take the fact that (a) I am chosen, not to just sit on the bench, but to make a difference in the game, and (b) I am now the actual temple of the Holy Spirit, personally, and we are also as the church. And THAT’S what I’m supposed to be building. That’s the game plan, the goal post, the finish line, why all this was set in motion. That’s the true victory.
Then David continued, “Be strong and courageous, and do the work. Don’t be afraid or discouraged, for the LORD God, my God, is with you. He will not fail you or forsake you. He will see to it that all the work related to the Temple of the LORD is finished correctly.”
1 Chronicles 28:9,10,20 Holy Bible, New Living Translation, copyright © 1996, 2004, 2015 by Tyndale House Foundation. Used by permission of Tyndale House Publishers Inc., Carol Stream, Illinois 60188. All rights reserved.